Calander Icon26 April 2022
Calander IconStart time: 09.00 - 17.00 Uk time

Event description

It’s great to announce the 2022 UK Chapter meeting which will be held as an in-person meeting in London on Tuesday 26 April 2022.

Our Convenors for the 2022 UK Chapter meeting will be:

Anna Garofalo, Janssen

John Grime, Strategic North

Gayle Hughes, Pfizer

Alex Marriott, Cello Health

Our meeting will focus on “The future for MR is bright - how market research is adapting to a rapidly changing landscape.”

The agenda is now available and registration is open now.  The fees shown are early bird and the fees will increase each by 75GBP after 15 February 2022.  For the ticket for member companies – for a colleague who has not attended an EPHMRA in person event there are only 10 tickets available - once sold we can't make any more available.  You can only by such a ticket with a full priced ticket - they can't be bought on their own sorry.  Please book early.

In the meantime, please do contact us with any queries [email protected]


Paper 1: Keeping the Show on the Road

Speakers:  Hannah Osborn, Head of Market Research and Alice Welch, Research Executive, Vox.Bio

Convenor: Anna Garofalo

The papers will focus on:

Restrictions imposed by the COVID-19 pandemic forced the need for adaptation within market research to more online / remote ways of conducting research and collecting insights. We will discuss how innovative, exciting autoethnographic techniques, easily conducted within the home environment, should be here to stay post-pandemic.

We will provide an overview to autoethnography and the application and benefit of conducting this research within the home setting. Aside from the clear safety benefits of these techniques during the pandemic (i.e. patients who were potentially shielding / isolating), the benefits of these autoethnographic methodologies still stand regardless of societal/travel restrictions. For example, patients who are unwilling or unable to travel due to ill health or remote locations can still participate in research. This means that clients can access a wider audience / geographical reach in turn lending to a more representative and diverse sample population.

We will describe a toolkit of different ‘autoethnography’ strategies and techniques that can be used to enhance market research from within patients’ home environments, using case studies to demonstrate the benefits of each to both the client and patients.

Download full agenda

The Venue



30 Euston Square
United Kingdom

T: 020 8453 4600
E: [email protected]