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Ethics and Compliance form an important focus for our members and the interpretation of GDPR and UK DPA 2018* requirements with regard to the definition and determination of Data Controllers is having a serious adverse impact on market research work as this requires the commissioning client to be named.  EphMRA is in dialogue with both EU regulators and other EU and local MR Associations to find a solution for the market research industry, including sharing experiences about the challenges encountered by industry members.

EphMRA has thus surveyed its members, including client companies (FM) and agencies (AM) to find out what impact the need to name the end client as data controller is having on international healthcare market research.

Report available to members - log in - Ethics - GDPR Updates