News image

Webinar: Listen to the voices of authentic patients.  Speakers: Yannick Loonus, Semalytix & Wael Ayad, Boehringer Ingelheim

Date: 20 May 2020

Time: 13.30 – 14.30 UK time

Taking into account the authentic voice of patients is becoming an increasingly important factor in the Pharma decision-making process. However, there has been a constant challenge to make patient listening methodologies scale better. The current COVID-19 pandemic is making this even more vivid, in many cases stopping market researchers from reaching doctors and patients to conduct primary research. AI-based patient listening studies on patient forums and social media can help researchers to stay in touch with patients and customers alike. 

This webinar will explore how Boehringer Ingelheim and Semalytix worked together on a Crohn’s Disease patient listening project where Machine-Reading AI was employed to analyse 140,000 authentic patient statements from ten years of forum posts.

There will be an opportunity for a live Q&A session at the end of this webinar.

Note that this is a member only webinar

To register:

Find out more: