Paul Reed, Research Partnership will be presenting his paper: ‘The rise of the healthcare influencer: How influencer culture can support your omnichannel strategy’
The main objective of the paper will be to highlight the role that key online influencers play in both the emotional and pharmacological journey of patients both before and after diagnosis of a condition.
For more information about this paper and more at the 2024 EPHMRA Conference, visit – https://ephmraconference.org/