Social Media listening is not a new innovation: however, it might not be living up to its true potential within the pharmaceutical market research landscape.
Esme Barrow-Williams and Millie Morgan’s, Healthcare Research Worldwide (HRW), paper ‘From Noise to Nuggets: Leveraging Social Media for deeper insights’ gives you insight into how many patients will have grown up surrounded by and being influenced by social media.
For more information about this paper and our conference programme for 2024, visit our conference programme page here - https://ephmraconference.org/programme-2024/