Key ethical themes

Ethical and practical considerations of AI (with a focus on GenAI)

• Key implications of the EU AI Act on healthcare MR
• Understanding other AI regulations coming downstream, i.e., US state regs, UK White Paper, etc.
• Best practice in management of MR projects, i.e., logistics and watch outs for projects using GenAI with multiple stakeholders (e.g., client, MRA, fieldwork agencies and recruiters, technology providers).

Navigating the evolving regulatory and socio-economic landscape

• Impact of regulatory shifts on diversity and inclusion in research – how policy changes (e.g., reduced DE&I mandates, restrictions on gender classification) affect respondent participation, data collection, and engagement.
• Changing economic climate in terms of funding, hiring, budgets, etc and how this directly or indirectly affects market research services.
• Cross-border transfers of data, e.g., changes to national regulations to restrict the transfer of data and effect on market research data collection and management.

Convenors

We are delighted that the Workshop has been framed and developed by our 4 expert Convenors:

– Matteo Cappai, Director, Global Compliance Officer Healthcare, Ipsos

– Hilary Fischer, Executive Director, Compliance CoE, Global Business Insights & Analytics, Organon

– Jana Rueten-Budde, Insights Governance Lead, UCB

– Georgina Butcher, EPHMRA Ethics Adviser and Janssen