‘Unlocking Prescription Drivers: integrating a drive analysis suite with behaviour science’ is a paper being presented by Daniel Kok, SKIM and Bipul Ayan, Bristol Myers Squibb at the 2025 EPHMRA Conference.

Daniel and Bipul will demonstrate how he helped teams overcome complex challenges when launching a new product into a crowded marketplace.

To see this paper delivered in person at the 2025 EPHMRA Conference, visit our Conference website using this link - https://ephmraconference.org/