‘Case study: Driving acceptance and actionability of Engage 360 – A multicountry corporate reputation’ is a paper by Virginie Touboul-Kraif, BMS and Allen Titto, ZS Associates and will be presented at the 2025 EPHMRA Conference.

Here are Virginie and Allen to tell you a little more about what their paper is about.

And for information about the event and registration for the event, visit - https://ephmraconference.org/