EPHMRA Webinar
Discovering growth pathways for your brand: Harness the power of Structural Equation Modelling within your brand tracking studies
March 12 2024
14.00 – 14.45 UK time
Speakers: Bilal Babar and Matthew Turner, Hall and Partners
Convenor: Alexander Rummel, Aurum Research and LDC member
Register here - https://lnkd.in/e9ayQe7c
In this webinar we will discuss how you can supercharge your brand tracking studies with Structural Equation Models (SEM). We will explore causality and its importance in getting truly impactful insights.
We will introduce the SEM as an alternative and more advanced way (vs more traditional Simple Regression and Shapley Value regression) to understanding drivers of prescribing and brand equity.
The webinar will also cover how you can model Behavioural Science heuristics as part of a SEM framework to capture a more holistic understanding of prescribing behaviour.
We will also discuss how you can build a strategy based on the insights from an SEM or refine an existing strategy.
The webinar will benefit anyone who is involved in brand tracking studies and wishing to better understand how to drive brand growth
About the Speakers
Bilal Babar, Hall and Partners
Bilal is an expert healthcare statistician with over 10 years of experience of applying advanced analytics to capture insights in healthcare market research.
Matt Turner, Hall and Partners
Matt has over 20 years’ experience in the insights industry. He is a quantitative specialist who has worked across a wide range of research methodologies and a diverse set of therapy areas.
Any questions just get in touch – generalmanager@ephmra.org