ESOMAR and the Global Research Business Network (GRBN) announce the release of a new guideline to support researchers applying new approaches in assembling and analysing large databases to uncover patterns and deliver new insights.
We are experiencing a digital revolution with more data available than ever before coming from secondary data resources such as transactional databases, social media networks, sensors, scanners and data aggregations constructed from a range of sources.
The research and insight function is rapidly extending from collecting and processing primary data to managing, synthesising and analysing secondary data, using a wide variety of analytic concepts and techniques. In taking advantage of these exciting opportunities, researchers must uphold their ethical, legal and professional requirements to meet the needs of data subjects, clients and data owners.
Find out more here using this link - https://grbn.org/new-guideline-secondary-data-for.../...