Friday 29 September: Panel Discussion - Data Collection, Analysis and Communication Masterclass Part 2

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Friday 29 September: Panel Discussion - Data Collection, Analysis and Communication Masterclass Part 2

Only Member companies can attend.

13.00 – 14.00hrs UK time (14.00 CET)

Speaker: okke engelsma, General Manager, Services and Methods Europe at Cerner Enviza and Forecasting Forum member.

Convenor: Erik Holzinger, groupH and Forecasting Forum lead.

Demand studies frequently use conjoint models as we illustrated during our Webinar #1 back in March.

This makes total sense, as it’s a very insightful way of analyzing the impact of multiple attributes which are shown at the same time. However, there are a number of different conjoint methods at our disposal, all with their respective strengths and weaknesses. We therefore have to decide which method is most suitable in which situation.

Please join us for Webinar #2 of this series, which will shine a light on this dilemma by offering some guidance for each method.

We welcome back Okke Engelsma from Cerner Enviza, who, during his 20 years in the UK has trained many researchers and clients on advanced analytical techniques. Okke was previously chief research officer at Synovate, Ipsos and PSL group. He holds a masters in Psychological Methods and Techniques of Research (University of Amsterdam).

There will be ample time for cross-industry, peer-to-pear discussions during this session.

This session is for both, sponsors and market researchers and those more and less experienced with demand modelling.

Any questions just get in touch – generalmanager@ephmra.org