This will be the first edition of a new series of topics which will be the Forecasting Forum Book Club #1
This forum aims to discuss some of the publications that have shaped forecasting over the past few decades in one way or another. This forum will provide an overview of the content of the publications and offer a platform to discuss various reader-experiences. The first book to be discussed will be Sales Forecasting for Pharmaceuticals from Gary Johnson.
The session will be lead by Erik Holzinger of groupH who is the Forum Chair.
Get in touch if you would like to attend – generalmanager@ephmra.org