Friday 3 March: Panel Discussion - Data Collection, Analysis and Communication Masterclass.

Both member and non-member companies can attend.

13.00 – 14.00hrs UK time

Register here - https://us06web.zoom.us/meeting/register/tZEsduuqqjMqG9IaNaJ41AD5zi3a3y…

Speaker: Okke Engelsma, General Manager, Services and Methods Europe at Cerner Enviza and Forecasting Forum member.

Convenor: Erik Holzinger, groupH and Forecasting Forum lead.

Questionnaire design needs an expert skill set. There are many issues to consider, like for instance defining variables, how to ask them, how to measure them and where to place them. We’re also concerned about the technical aspects as can be seen in choosing response scales and which variables are needed for multivariate methods.

A high degree of technical knowledge is absolutely essential to ensure we can answer any given research questions.

Subsequent statistical data analysis can encompass anything from straightforward analyses to very complex models. We mustn’t forget though, that our data comes from human beings who, we assume, understand the questions in the same way we did when we developed the questionnaire. Answering a questionnaire remains a psychological experience with potential pitfalls and therefore every question needs to be carefully created/reviewed with the respondent in mind.

In this forum we’ll look at questionnaire creation through the lens of the respondent. Questions, question flow, response scales, advanced analytics, etc. Finetuning these aspects can greatly elevate the overall quality of insights. After all, where do we place the dependent variable? Before or after the independent attributes?

This talk is for junior and experienced individuals who are involved in creating or reviewing quantitative surveys and who want to benefit from an expert with over 25 years of experience in this area.

Both member and non-member companies can attend.

Any questions just get in touch – generalmanager@ephmra.org