Join us this Friday 3 March for Panel Discussion - Data Collection, Analysis and Communication Masterclass.
13.00 – 14.00hrs UK time
Speaker: Okke Engelsma, General Manager, Services and Methods Europe at Cerner Enviza and Forecasting Forum member.
Convenor: Erik Holzinger, groupH and Forecasting Forum lead.
Questionnaire design needs an expert skill set. There are many issues to consider, like for instance defining variables, how to ask them, how to measure them and where to place them.
We’re also concerned about the technical aspects as can be seen in choosing response scales and which variables are needed for multivariate methods.
A high degree of technical knowledge is absolutely essential to ensure we can answer any given research questions.
In this forum we’ll look at questionnaire creation through the lens of the respondent. Questions, question flow, response scales, advanced analytics, etc.
Finetuning these aspects can greatly elevate the overall quality of insights. After all, where do we place the dependent variable? Before or after the independent attributes?
Meeting Registration - https://us06web.zoom.us/meeting/register/tZEsduuqqjMqG9IaNaJ41AD5zi3a3y…