Reminder! Send in your Synopsis for the 2024 Basel meeting on 19 September - Submission deadline is 19 July
‘Analysing the impact of Health Inequality: Unravelling the Business Question’
Meeting Convenors:
Ana Maria Aguirre-Arteta, Novartis
Angela Duffy, Research Partnership
Fenna Gloggner, Idorsia Pharmaceuticals
Hannah Osborn, Pure Healthcare Strategy
Sanjana Bose, F Hoffmann La Roche
It is great to meet in person and to be able to discuss challenges and opportunities in our industry.
We are further looking for 2 or 3 papers for the meeting on the following specific themes:
How can we be more inclusive and promote inclusivity in market research?
How to evaluate consumer preferences and attitudes: Evaluating consumer preferences, attitudes, and decision-making processes to better understand their needs and expectations.
Is the use of ‘tech’ e.g. apps, wearables etc making patient research inclusive or exclusive? Does ‘tech’ marginalise some patient types?
What is the role of social media and online communities: Discussing the role of social media platforms and online communities in primary market research, harnessing valuable insights, and managing online reputation.
Find out more here - https://www.ephmra.org/events/45
Submit your paper here - https://www.ephmra.org/paper-submission-form
The meeting will be held at the Novartis Campus in Basel.