See the paper: Segmentation in the time of Omnichannel, at the 2024 EPHMRA Conference.
Our speaker: Peter Elston, Roche will explore the critical role of segmentation in the set up of Omnichannel campaigns and understand how the segmentation approach needs to change, for the solution to be actionable within a campaign.
To see this paper in-person, register here for the 2024 EPHMRA Conference - https://lnkd.in/ezgTn_Hf