See Xierong Liu, Ipsos, present her paper ‘Optimising omnichannel customer engagement’ at the 2024 EPHMRA conference.
This paper will focus on how an understanding diverse customer needs remains key in the success of omnichannel engagement strategy, however, customers may have unrealistic expectations due to low awareness of regulatory and legal restrictions faced by the industry.
For information about the 2024 Conference programme visit - https://lnkd.in/ezgTn_Hf