Innovative Methods for Integrating PMR and Secondary Data to Gain a Complete Picture: Improving Customer Experience and Answering Business Questions’

Meeting Convenors:

Sanjana Bose, F Hoffmann La Roche

Ana Maria Aguirre-Arteta, Novartis

Angela Duffy, Research Partnership

Fenna Gloggner, Insmed

It is great to meet in person and to be able to discuss challenges and opportunities in our industry.

We invite researchers from various disciplines to submit their papers for our upcoming Chapter in September 2025, on the topic of integrating primary market research (PMR) and secondary data through innovative methods.

This chapter aims to explore the ways in which data integration can provide a comprehensive understanding of various business aspects, with a particular focus on customer experience (CX) and answering important

business questions.

The paper focus should be on:

- Data Integration Techniques

- Customer Experience (CX) Insights

- Real-World Experience

- Multimethod Approaches

Find out more here - https://www.ephmra.org/events/64

Submit your paper here - https://www.ephmra.org/paper-submission-form

The meeting will be held at the Roche Campus in Basel.