‘Using AI to unearth the ‘past stories’ to guide our future decisions’ will be the first paper presented at the 2025 EPHMRA Conference and it will be presented by Lucy Ireland, Branding Science.

This paper will look to continue from the opening panel discussion with Amr Khalil which focussed on what the future holds, with influences and learnings on market research.

To see this paper delivered in person at the 2025 EPHMRA Conference, visit our Conference website using this link - https://ephmraconference.org/