Thursday 30 March: Webinar with Panel Discussion - ChatGPT, Generative AI and Healthcare Research – Where are we now?
14.00 – 15.00hrs UK time
Speakers:
Mike Stevens, founder of Insight Platforms, Vijay Chand, Director, Global Reporting, AstraZeneca, EPHMRA Board member Abigail Stuart and Hannah Mann of Day One Strategy
The aim of this event is to provide an overview of the current status of ChatGPT and generative AI, and their potential impact on the healthcare market research and insights industry. The goal is to bring together industry and agency experts to share their experiences, insights, and opinions on the technology and engage in a thoughtful debate about its benefits, limitations, and potential role in the future.
Key Takeaway 1: Understand what Generative AI is, why it is exciting and how is this different to the tools that we already use in market research.
Key Takeaway 2: Explore how ChatGPT and other Generative AI tools could transform research and play a role in each step of a project from desk research, hypotheses creation, survey design, projective techniques and analysis.
Key Takeaway 3: Identify the risks, including privacy and confidentiality and the potential for flawed results.
Any questions just get in touch – generalmanager@ephmra.org
Register here - https://us06web.zoom.us/meeting/register/tZwod-uhrzMjHNNBzs-pKDnMtD63CP…