Conference blog

‘High-Power Patient Involvement: Using Choice Modelling to Inform Forecasting / Uptake’

‘Closing the gap between segmentation and real life: how AI can help to identify levers for and develop more targeted approaches’
This paper is being presented by Masha Eletskaya, Lumanity.

See the paper: Segmentation in the time of Omnichannel, at the 2024 EPHMRA Conference.

Join us at the 2024 EPHMRA Conference and hear about the paper...
‘Applying a ‘human’ approach to strategy development - co-creating a road map for Parallel session customer engagement’

See Paul Griffiths, Client Advocates present his paper...
‘How Agencies and Pharma clients can

Looking for an interactive session around Analogues in Forecasting? Then this is the Conference session for you!

Barbara Lang, Point Blank Research & Consultancy and

We are looking forward to welcoming speaker Christopher Heaney at the EPHMRA 2024 Conference on Wednesday 26 June as he talks to us about the art of Story Telling.
From this session your key takeaways will be:

2024 Conference Grant Winners announced!
There were 25 applications for the 5 free conference grants and the winners were:
There were 25 applications for the 5 free conference grants and the winners were:

Join us at the 2024 EPHMRA Conference and hear about the paper...
'Understanding doctors as people to fuel insights-driven omnichannel strategy and personalised engagement'

‘Are life sciences in an echo chamber?’

Sidi Lemine, Jade Kite, will deliver his paper ‘Improving Messaging Resonance With AI Emotion Recognition’ at the 2024 EPHMRA Conference.