EPHMRA Annual Conference Blog

anthony rowbottom, boxee group, will present his paper ‘DLBCL and me: a market researcher’s personal ethnographic journe

Social Media listening is not a new innovation: however, it might not be living up to its true potential within the pharmaceutical market research landscape.

 

Gregg Quy, Elma Research International, and 

Looking for ‘Picture Perfect Insights’? Then this is the paper for you.

 

See Xierong Liu, Ipsos, present her paper ‘Optimising omnichannel customer engagement’ at the 2024 EPHMRA co

The biggest determinant of your health is your postcode.

Multiple studies have highlighted various factors that contribute to healthcare inequalities, with policymakers, charities, and patient groups committed to addressing the determinants of variation in outcomes.

Want to find out a little more about the ‘Hidden cost of YES’?

 

Daniel Ghinn, CREATION.Co and his paper: ‘The role of Digital Opinion Leaders within Omnichannel’ will help you get under the skin of the day-to-day digital life of digital opinion leaders.

 

Diego Casaravilla, Fine Research gives us his insight into the relationship between AI and physicians. Citing his lessons from an HCP survey about AI in Latin America and Spain.

 

Want to find out how market research effects health equity in the real world?

 

And onto one of Wednesday's 2024 EPHMRA Conference papers…

 

‘Using AI to reframe the menopause narrative’

 

Barbara Lang, Point Blank Research & Consultancy and Julia Pescheny, PhD, MPH, GSK

will be presenting th