News

A new agency member has joined the EPHMRA community!
EPHMRA is pleased to welcome MIMS Medica (Malaysia) Sdn Bhd insight to the EPHMRA community as an Agency member.
Great to have you on board and looking forward to our collaboration.

‘Experience AI’ - a session at the Germany Chapter Meeting to help you get hands on training with AI
‘Experience AI’ - a session at the Germany Chapter Meeting to help you get hands on training with AI.
The topics covered during this session include:
- Use of ChatGPT to find, extract and condense publicly available information
- Text to image AI
- Use of AI in coding open questions
- Learning how to create synthetic respondents

Want to find out ‘How message impact tracking can support actionable business strategy’?
Then join us at the 2024 EPHMRA Germany Chapter Meeting and listen to speaker: Samy Issaoui, Instar talk about their paper: ‘Message Recall is Dead’.

EPHMRA AI training course Monday 24 June - Step into the future of pharmaceutical market research with our immersive workshop:
“AI Unleashed: Transforming Pharma Market Research"
Programme:
12:00-12:45 Lunch
12.45 – 17.00 Training Course
UK time
Our Speaker is: Dr Andree Bates a renowned AI Pharma expert.

Step into the future of pharmaceutical market research with our immersive workshop: "AI Unleashed: Transforming Pharma Market Research.”
In the dynamic landscape of today, Artificial Intelligence is not just changing the game; it's revolutionizing the very essence of pharmaceutical market research.

Want to find out how market research effects health equity in the real world?
Then join us at the 2024 EPHMRA Conference and find out how speakers: Tom Winter, Research Partnership and Bismay Mishra, Gilead Sciences and their paper...

Discovering growth pathways for your brand: Harness the power of Structural Equation Modelling within your brand tracking studies.
March 12 2024
14.00 – 14.45 UK time
Speakers: Bilal Babar and Matthew Turner, Hall and Partners

Thank you to all of you that have already booked, we have sold a third of the delegate places already!
Remember the Early Bird Fee closes tomorrow - 7 March 2024
Follow this link to find out more before the deadline - https://ephmraconference.org/registration-2024/

Great to see everyone in London yesterday at our 2024 UK One-Day chapter meeting!
What can we say - great papers, great discussions and everyone enjoyed meeting up.
A huge thanks again to our Convenors…
Alex Marriott, Lumanity

And onto one of Wednesday's 2024 EPHMRA Conference papers…
‘Using AI to reframe the menopause narrative’
Presented by speakers ‘Georgina Cooper (nee Duncan) and An-hwa Lee, Basis Health’